About Us

Phenix Serum and Western Store is a family owned and operated business which was founded in 1982 by Charles and Martha Senn. The couple owned cattle and horses at the time and had to make a trip to Montgomery every time they needed supplies for the animals. They yearned for a store that was closer to home in Phenix City and this sparked the idea for their own store which they named Phenix Serum & Western Store. Although the store was very small in the beginning, it has since been expanded several times and has grown far beyond its modest origins.

We carry an extensive selection of good quality riding apparel and equipment. Whether your style is Western or English, our goal is to provide you with the best quality products at affordable prices. Both first timers and experienced riders find our products to be a delight!

We also carry a broad range of animal feed from popular brands. We are the only dealers of Seminole Feed in the Phenix City/Columbus area. With over 30 years of experience in the business, our staff are knowledgeable and competent in assisting both beginners and competent riders. We take pleasure in helping you find the best products for yourself, your horses and stable.

Charles and Martha had two children, Charlene and Michael, who have now taken over the store since the death of Martha Senn. Customers at our Phenix  City store will often find Mr. Charles Senn in his chair behind the counter from where he watches over the daily business with his children.

With over 30 years of experience, we pride ourselves on being knowledgeable in the business and shopping with us is always a pleasure. Whether you drop by at our store or shop with us online, we guaranty that you will enjoy true value for your money.

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